How we interconnect our website + mobile + targeting + frequent analysis and reporting is how to succeed in 2014.
(1) Your website must be a visual user experience with less reading and more doing
(2) More than 40% of Google searches come from a mobile device
(3) How you reach mobile consumers is a combination of social networking and advertising
(4) Google+. PPC, Facebook, Twitter and most major marketing channels provide targeting
(5) A weekly or at a minimum a monthly analysis is a good strategy but how you apply these results is critical
Whether your market is B2B or B2C a clear targeted strategy is critical. Here is an interesting interview that addresses the various sources and the elements that are necessary. A combination of targeted search and social marketing can benefit all segments of our economy and your business whether you are a small B&B, a small brand or independent hotel, restaurants or anew B2B service or product. Here is an interesting video that discusses some of the variables that require consideration.
http://www.youtube.com/watch?feature=player_embedded&v=t9ul50t7T2o
