Clearly, with the current economic situation, evolving communication and the segmentation of your buyers, it is critical to profile your buyers and their changing budgets and expectations. Effective marketing today is a three step process:
1. Develop a profile of who your primary customer/guest is by age, sex, buying trends and more.
2. Invest in the primary method to reach your targeted customer/guest market segment
3. Adapt your services and appeal to fit your target markets needs, expectations and cost.
This is the initial step and it will evolve as your business grows and your local market changes. Key marketing tools are a strong online presence, easy communication with prospects and past customers.
Good luck!
