Social media marketing for your business is all about knowing who you are trying to reach with your business posts and responses! Although you want to reach more than one person, your message is directed at one persona or a single profile that matches multiple prospects.
There is a growing number of social monitoring tools for measuring your progress and even more "experts" to train or advise you on how to implement and manage your social marketing. But, unlike traditional marketing with an email blast or a highlighted print listing or a survey, effective social marketing demands daily monitoring, a personalized immediate response to reviews, frequent social and blog posts that relate to your target audience's interests and ongoing analysis integration of multiple social channels.
Effective social marketing for your business is also more than posting responses and promotions, its about pictures and video that relate to your message. If it is a special deal explain the value compared to alternatives, respect the reader with references to how the deal benefits them and throw out general requests or questions to generate a response and the opportunity to have an ongoing relationship.
As we see social marketing evolving within the mobile market, it is also important to maintain a presence on the growing number of apps that find your business via GPS or other geo methods and tools. Also, the reverse is possible whereas you can identify your customer's and potential customer's interests through the use of iBeacons.
To effectively create your brand awareness and build your customer base you need to connect certain aspects of traditional marketing with your online and mobile daily engagement. The most important question for you is whether this can be accomplished internally or is it best to establish your objectives and set key progress indicators then find the right outsourced service(s) who will deliver results at a cost related to those results.
