The objective of most online marketing is clearly conversions. A conversion may be an online reservation or purchase or someone providing their email address or agreeing to follow or join.
Going forward as online marketing continues to evolve with changes in mobile, video or social, the value of timely and accurate analytics will affect the method you apply as well as your results. I suggest you be careful not to misinterpret benchmarks with the analytics you apply to set your expectations.
As you will see in this video, you should focus your time and resources on knowing your customer and providing the best possible online experience for the customer.
Take a look and share your comments .. http://www.youtube.com/watch?v=AzsogFobyqk#t=14
