To gain better exposure and rankings on google search for your business, you need a proactive Google Plus business page. In 2013 Google will be applying a value for the quality of your authorship.
This ranking score for authorship will relate to content relevance, past posts by the same author, social engagement generated and links generated from the posts. Your marketing investment is the cost for the right research, quality of your post, post results and consistent growth in followers and engagement.
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