Friday, October 25, 2013

The Newest Hotel Marketing Channel

It only makes sense that TripAdvisor with their million of followers and customer service reviews is now moving to a Cost-Per-Click (CPC) advertising platform.  They are not taking the unpopular Online Travel Agent (OTA) route, but rather the Facebook and Google CPC path.  There are still ads on their pages to take consumers to the OTA booking engines, but this opens the door for an average hotel or a luxury property to coordinate their budgets for Google CPC, Facebook CPC, Twitter CPC and now TripConnect CPC and allocate expenses where they are getting the best Return on Invrestments.

Their new advertising platform is branded TripConnect!


HERE ARE SOME DETAILS ABOUT TRIPADVISOR > THANKS TO WIKIPEDIA ...

TripAdvisor Media Group operates seventeen travel brands including TripAdvisor, Airfarewatchdog, BookingBuddy, Cruise Critic, Family Vacation Critic, FlipKey, Holiday Lettings, Holiday Watchdog, Independent Traveler, OneTime, SeatGuru, SmarterTravel, Tingo, SniqueAway, Travel Library, TravelPod, VirtualTourist and Kuxun.cn. TripAdvisor operates websites internationally, including in the U.S., the U.K., France, Ireland, Germany, Italy, Spain, India, Japan, Portugal, Brazil, Sweden, The Netherlands, Canada, Denmark, Turkey, Mexico, Norway, Poland, Australia, Singapore, Thailand, Russia, Greece, Indonesia, and in China under the brand daodao.com and kuxun.cn.

TripAdvisor is headquartered in Newton, Massachusetts.[1] According to its website,[3] TripAdvisor claims to be the most popular and largest travel community in the world, with more than 32 million members and over 100 million reviews and opinions of hotels, restaurants, attractions and other travel-related businesses. 

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