Not what you say, but How you say it

For effective hotel and restaurant online marketing, you need to consider how you present your message, even more than what you say.  This is because the majority of website visitors find you as a result of a search and search ranking results are what capture the searcher.  Chances are the shopper does not know your brand name, unless of course, you are a franchise and then you have the issue of competing with the same brand in your local market.

Most search terms today are in a phrase or a question of 5 to 7 words.  Shopper keywords focus primarily on location, price, product/service and personal interests.  The greatest challenge to achieving the best search rankings and a productive presence is "change".  The objective of a search engine is to present the websites and blogs on page one that are have the most activity both on the site and in online social activities.  So how the content on your website changes and the frequency of change, plus the volume of social presence and engagement are key to reaching new consumers.

How do you achieve the volume and presence you need to win business online?  The answer is to commit the time and/or the cost to have the right people develop and apply optimized content, post photos, post videos and engage with customers and potential customers on an active scheduled basis. 

You need to be consistent, timely, current, brief and present real value in each message or response!  But, with all of this in your messages, you have to be social, sensitive and convincing.  Its all about how you say it.  How many times have you sent an email that was misunderstood? Same situation when conveying your business message or responses. 

So if you want to be found, you need to connect the dots and make some noise.