Connect your Content and your Search Marketing to Drive Sales

Your website content is what affects your search rankings and you online sales ratio.  The better your search marketing the more website visitors and the more visitors the more sales conversions.  Sounds simple, but its not in the very competitive world of Internet hospitality marketing.

Your search engine ranking position (SERP) is a result of many factors including frequent content updates and changes, relevant and high traffic incoming links, source code and the way your content, text, pics and video are presented.   So your content marketing and your content strategy have to be interconnected and this includes your mobile website content and search presence. 

Start with a strategic plan that sets your goals and priorities, add profiles of your target audience and their demographics and their psychographic characteristics.  Determine your budget and allocations for marketing and website management time and costs.  Keep in mind "Less is More", so keep it clear and brief so it is easy to apply.

When you have finalized your strategy, its time to implement your content and marketing action plan.  Start with a scheduling calendar to set solid times to update content, consider all connectivity and relevance of each keyword; location, brand, current news, specials and more.  Balance your expenses with your results.  If your results are not going up you may need to text your budget allocations.

Always consider the overall cost of an effective in-house marketing initiative or the cost to outsource.  If you outsource your marketing always negotiate a service term based on results!