Online Digital Marketing Strengths & Weaknesses

I think we all get it by now that online marketing is important to your business.  The majority of consumers are accessed through a combination of online and mobile marketing methods and the results are better customer relation, new prospects and more sales.

The strengths offered by online and mobile marketing are the ability to target by market and individual demographics, create push and pull consumer and customer engagement and most important to measure your level of success so you can dedicate more time and cost to the channels that work best for your business.

The weaknesses in online and mobile marketing will vary based on the size of your business and your market niche, but the most prevalent weakness is knowing your market and how to target and engage the best prospects.  The next challenge for effective online and mobile marketing is the time resource demands.  Success is a result of how you interconnect your online presence, search, social and advertising. Unfortunately, each of these initiatives demands a totally different skill set and a deep knowledge of your business and brand perception.

To build a successful and cost-effective strategy and implementation plan requires a staff with diverse skills or a combination of a limited staff with outsource measurable aspects of your initiatives.  There are some effective tools available to help your internal staff to maximize their productivity, but due to the demand for quick and response, relevant posts and personal engagement the process cannot be automated.

The most important elements for your overall success are (1) build your internal communications between management and staff pertaining to your online reputation and brand perception  (2) Never commit to an agreement for external services for more than six months (3) All external services must provide a monthly measure of their results (4) Be willing to change with the market trends and demands.

Hope you find this helpful!