Is content king or is it just another way of explaining how to create and manage written content, nothing new here! Do you think anybody ever called Ernest Hemingway a ‘content creator’? If they did, I bet he would punch ‘em in the nose.” – Greg Satell
Are there too many cooks in the kitchen and not enough Chefs? Granted there are new and diverse marketing methods available for travel and hospitality businesses. Businesses still need their website, but it is only as good as its content, including picture, video and images. They also need to manage search optimization by building links, managing tags and frequent content updates.
As the functionality on mobile devices and the rapid growth the number of users, how you integrate mobile into your marketing is critical. As you maintain the more traditional online marketing initiative, your adoption of mobile marketing is critical. Mobile offers amazing marketing capabilities such as Location Based Apps, Proximity Marketing, Location Triggers (wifi, beacon and GPS) enable customer analytics and mobile is mostly about the ability to engage a prospect or customer in a non-intrusive manner.
So where do you put your marketing dollars in the coming year? The percentages will vary somewhat for different segments of the travel and hospitality businesses, but clearly it is becoming easier to understand your customers, match their needs and expectations and build a valuable relationship.
The basic budget allocations are (1) Invest in website, search and social for the Pre-Booking (2) mobile for In-Hotel Guest relations (3) Email and social for Post Departure. We do offer a FREE marketing analysis to help determine where you can improve your results
