I can only assume you have heard all the chatter about mobile marketing for travel companies; airlines, airports, hotels, car rental and destinations. Plus, the chatter about how slow the travel industry has been to implement mobile services for travelers. Yes, travel companies have been slow, but that is not a bad thing. Regarding how a traveler can benefit from mobile apps and messages is up to the individual traveler.
Mobile marketing is a combination of multiple technologies and how it applies to travelers has to be a personalized connection between the suppliers and the travelers. It may be iBeacons for a specific location like an airport or a destination like Bourbon Street or it is about messaging individuals in specific hotel rooms or reaching an individual via a code in their digital airline ticket. Effective mobile marketing has to fit the business and the needs or expectations of their customers.
There is a serious benefit to travelers but the service provider, whether it is a car rental, airline or a hotel has to provide the right service at the right time via the most convenient platform and device.
TMDynamics is currently working with diverse non-competitive service providers that provide the best customer solutions for the right businesses at the right time. Give us a call!
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