4R Marketing

As we are all aware marketing methods and practices are evolving rapidly.  We have moved from mass marketing and progressively away from much of the past print marketing methods.

Today, marketing is about analysis, targeting, engaging and personalization when setting our marketing goals and objectives.  The combination of these practices for Internet and mobile marketing are the 4R approach to effective marketing.  These four Rs are as follows:

Research
Apply ongoing research relevant to your competition's marketing methods and your customer's expectations and trends.

Response
Prompt your customers shoppers to respond to you in an informal manner through spontaneous mobile and online social platforms.  Respond quickly and in an informal manner to customer reviews, questions and comments.

Relations
Build relationships with your customers to get them to download and retain your mobile apps, provide their email addresses for ongoing push messaging and email promotions.  Ask them to connect with your business through public social networks.

Reputation
Your business reputation is critical!  How customers respond and provide public reviews about your business can make or break you.  It is important to monitor for customer reviews and respond quickly where possible or if there is doubt about the source of the review take immediate action.  Reach out to the reviewer or source via email or phone where possible.

Keep your Rs in perspective to grow the most important R for your business ... Revenue!