It has been awhile since my last blog post, I apologize for this! I will be bringing concise posts that are intended to help all aspects of the travel industry make the right decisions regarding effective technology solutions for the guests. These solutions are in two areas; cost savings and increased income from better customer experiences.
Stop in once each week for the newest solutions derived from owner and customer experiences, a summary of multiple news releases and analytical surveys. Your time valuable so my posts will be brief and beneficial.
Tuesday, March 12, 2019
Tuesday, April 24, 2018
Travel & Hospitality Technology
It is an amazing journey watching the transitions and evolution of travel and hospitality since the Internet began. I began with teaching travel agents to use their GDS for air, hotel and car reservations.
Today, I am advising and managing companies that give hoteliers solutions that provide direct personalized text guest engagement and digitally controlled guest rooms to save energy costs and so much more, along with monitoring individual guest trends and preferences so the hotels and airlines can provide a more personalized service and targeted promotions.
I know the evolving tech solutions will continue with some succeeding and some failing, but that is what makes travel and hospitality businesses so exciting.
Will AI replace direct customer and guest engagement? I don't think so, but it will help build relations when used correctly.
Today, I am advising and managing companies that give hoteliers solutions that provide direct personalized text guest engagement and digitally controlled guest rooms to save energy costs and so much more, along with monitoring individual guest trends and preferences so the hotels and airlines can provide a more personalized service and targeted promotions.
I know the evolving tech solutions will continue with some succeeding and some failing, but that is what makes travel and hospitality businesses so exciting.
Will AI replace direct customer and guest engagement? I don't think so, but it will help build relations when used correctly.
Wednesday, March 7, 2018
Where have I been?
SERIOUSLY, no posts since 2016? WOW
It is amazing how time slips away when you are busy. I apologize for wasting anyone's time who was nice enough to visit my BLOG.
Guaranteed, I will be posting relevant information and updates in the coming months. I am currently on multiple advisory boards for some really great start-up travel services and I continue to provide hands-on marketing solutions for a variety of travel related services around the world.
Please keep me on your list of resources and I assure you it will payoff.
It is amazing how time slips away when you are busy. I apologize for wasting anyone's time who was nice enough to visit my BLOG.
Guaranteed, I will be posting relevant information and updates in the coming months. I am currently on multiple advisory boards for some really great start-up travel services and I continue to provide hands-on marketing solutions for a variety of travel related services around the world.
Please keep me on your list of resources and I assure you it will payoff.
Saturday, December 24, 2016
Happy Holidays to All
Lets make 2017 a fantastic year for all! Pray for world peace. Love your family and friends. Make America great again.
Friday, November 25, 2016
Shame on Me
Frequent relevant blog posts are important for any business and I have been negligent. For all my friends and business associates, I apologize.
Travel Marketing Dynamics has gone through a major re-organization over recent months and our resources, development and focus has evolved more toward mobile marketing. This does not dilute our total online marketing service, it is simply an integration of the newest mobile marketing techniques with the more traditional.
Our new text marketing platform is easy and convenient for our users, plus we are the only text message service offering options for one-way push marketing or two-way to engage with guests/customers. Plus, we will take on a collaborative approach with our users and manage the marketing process for them with monthly reports on our progress.
I wish everyone a wonderful holiday season and I hope we have an opportunity to discuss your business and how TMD can help in 2017.
Sincere Regards!!
Travel Marketing Dynamics has gone through a major re-organization over recent months and our resources, development and focus has evolved more toward mobile marketing. This does not dilute our total online marketing service, it is simply an integration of the newest mobile marketing techniques with the more traditional.
Our new text marketing platform is easy and convenient for our users, plus we are the only text message service offering options for one-way push marketing or two-way to engage with guests/customers. Plus, we will take on a collaborative approach with our users and manage the marketing process for them with monthly reports on our progress.
I wish everyone a wonderful holiday season and I hope we have an opportunity to discuss your business and how TMD can help in 2017.
Sincere Regards!!
Friday, January 29, 2016
4R Marketing
As we are all aware marketing methods and practices are evolving rapidly. We have moved from mass marketing and progressively away from much of the past print marketing methods.
Today, marketing is about analysis, targeting, engaging and personalization when setting our marketing goals and objectives. The combination of these practices for Internet and mobile marketing are the 4R approach to effective marketing. These four Rs are as follows:
Research
Apply ongoing research relevant to your competition's marketing methods and your customer's expectations and trends.
Response
Prompt your customers shoppers to respond to you in an informal manner through spontaneous mobile and online social platforms. Respond quickly and in an informal manner to customer reviews, questions and comments.
Relations
Build relationships with your customers to get them to download and retain your mobile apps, provide their email addresses for ongoing push messaging and email promotions. Ask them to connect with your business through public social networks.
Reputation
Your business reputation is critical! How customers respond and provide public reviews about your business can make or break you. It is important to monitor for customer reviews and respond quickly where possible or if there is doubt about the source of the review take immediate action. Reach out to the reviewer or source via email or phone where possible.
Keep your Rs in perspective to grow the most important R for your business ... Revenue!
Today, marketing is about analysis, targeting, engaging and personalization when setting our marketing goals and objectives. The combination of these practices for Internet and mobile marketing are the 4R approach to effective marketing. These four Rs are as follows:
Research
Apply ongoing research relevant to your competition's marketing methods and your customer's expectations and trends.
Response
Prompt your customers shoppers to respond to you in an informal manner through spontaneous mobile and online social platforms. Respond quickly and in an informal manner to customer reviews, questions and comments.
Relations
Build relationships with your customers to get them to download and retain your mobile apps, provide their email addresses for ongoing push messaging and email promotions. Ask them to connect with your business through public social networks.
Reputation
Your business reputation is critical! How customers respond and provide public reviews about your business can make or break you. It is important to monitor for customer reviews and respond quickly where possible or if there is doubt about the source of the review take immediate action. Reach out to the reviewer or source via email or phone where possible.
Keep your Rs in perspective to grow the most important R for your business ... Revenue!
Thursday, November 12, 2015
Marketing Logic
Is there enough hype for everyone about the new trends in marketing?
Is content king or is it just another way of explaining how to create and manage written content, nothing new here! Do you think anybody ever called Ernest Hemingway a ‘content creator’? If they did, I bet he would punch ‘em in the nose.” – Greg Satell
Are there too many cooks in the kitchen and not enough Chefs? Granted there are new and diverse marketing methods available for travel and hospitality businesses. Businesses still need their website, but it is only as good as its content, including picture, video and images. They also need to manage search optimization by building links, managing tags and frequent content updates.
As the functionality on mobile devices and the rapid growth the number of users, how you integrate mobile into your marketing is critical. As you maintain the more traditional online marketing initiative, your adoption of mobile marketing is critical. Mobile offers amazing marketing capabilities such as Location Based Apps, Proximity Marketing, Location Triggers (wifi, beacon and GPS) enable customer analytics and mobile is mostly about the ability to engage a prospect or customer in a non-intrusive manner.
So where do you put your marketing dollars in the coming year? The percentages will vary somewhat for different segments of the travel and hospitality businesses, but clearly it is becoming easier to understand your customers, match their needs and expectations and build a valuable relationship.
The basic budget allocations are (1) Invest in website, search and social for the Pre-Booking (2) mobile for In-Hotel Guest relations (3) Email and social for Post Departure. We do offer a FREE marketing analysis to help determine where you can improve your results
Is content king or is it just another way of explaining how to create and manage written content, nothing new here! Do you think anybody ever called Ernest Hemingway a ‘content creator’? If they did, I bet he would punch ‘em in the nose.” – Greg Satell
Are there too many cooks in the kitchen and not enough Chefs? Granted there are new and diverse marketing methods available for travel and hospitality businesses. Businesses still need their website, but it is only as good as its content, including picture, video and images. They also need to manage search optimization by building links, managing tags and frequent content updates.
As the functionality on mobile devices and the rapid growth the number of users, how you integrate mobile into your marketing is critical. As you maintain the more traditional online marketing initiative, your adoption of mobile marketing is critical. Mobile offers amazing marketing capabilities such as Location Based Apps, Proximity Marketing, Location Triggers (wifi, beacon and GPS) enable customer analytics and mobile is mostly about the ability to engage a prospect or customer in a non-intrusive manner.
So where do you put your marketing dollars in the coming year? The percentages will vary somewhat for different segments of the travel and hospitality businesses, but clearly it is becoming easier to understand your customers, match their needs and expectations and build a valuable relationship.
The basic budget allocations are (1) Invest in website, search and social for the Pre-Booking (2) mobile for In-Hotel Guest relations (3) Email and social for Post Departure. We do offer a FREE marketing analysis to help determine where you can improve your results
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