I recently viewed a webinar by Revinate regarding their monitoring and reporting service tool. For hotels, this tool is as essential as WIFI. This comparison is based on the value of the service for engaging consumers based on reviews and social sentiment comments and the expectation of today's consumers.
As effective as this tool is it does require active usage by the hotel staff and any written response or engagement requires a prompt response, a controlled frequency and text optimization. The text optimization will help relate your social online content to your organic ranking results.
As we move forward, the link between search engine rankings and your social presence will continue to escalate. Let us know if we can help?
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