In 2013 the chatter and about the value of social marketing for businesses will continue. It should be very clear by now that the buyer and seller relationship is more direct and when managed properly can be extremely effective.
The challenge for small hotels and resorts along with other small businesses is the need for constant communications engagement and response to reviews. Plus, any blog post or comment should have an element of search optimization so the comment will not only address the potential buyers, but it will also add to the optimization of your search engine ranking position.
The measures of your success will always depend on consistent growth in your follower audience, but within your audience you will need productive engagement with your Facebook "Talking About", Re-tweets, Blog followers response and Pinterest repinnings. The new year should be a time for re-evaluating your marketing methods and services.
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