Here is a great news article to help markets to realize the value of a managed Google Plus Business Page ... http://www.huffingtonpost.com/sam-fiorella/google-popularity_b_2561643.html
The operational challenge is in the quality and appeal of your content, potential for re-distribution and your update frequency. It is important to try and generate a response or engagement with the viewer and to post no less than bi-weekly. An effective page can help your search engine ranking position and attract business prospects.
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