Finally Facebook has come forward with its search engine to challenge Google, but in a totally different search graph. With Facebook Graph Search, the objects we search for aren’t Web pages but instead virtual representations of real world objects: people, places and things. The connections are primarily Facebook Likes. Did such-and-such a person like a particular photo? A particular doctor? A particular restaurant? Those likes are the ties that bind the information in Facebook together.
The pending question is how to integrate or attract people who do not express Likes or share Likes regarding services, places, things and so much more. For the travel industry, Facebook Graph Search is a combination of TripAdvisor and Facebook. But the TripAdvisor portion is less validated and limited to a person's likes and relevance to the subject.
Only time will tell ...
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