Today's hotel guests expect more than a clean bed and a free breakfast. Offering a taste of the local culture and flavors will help build a productive and profitable relationship with your guest and the local business.
Here is an example of how to elevate your guest experiences. Just reach out to local businesses to grow your business..... LINK
Thursday, August 21, 2014
Wednesday, July 30, 2014
Online Digital Marketing Strengths & Weaknesses
I think we all get it by now that online marketing is important to your business. The majority of consumers are accessed through a combination of online and mobile marketing methods and the results are better customer relation, new prospects and more sales.
The strengths offered by online and mobile marketing are the ability to target by market and individual demographics, create push and pull consumer and customer engagement and most important to measure your level of success so you can dedicate more time and cost to the channels that work best for your business.
The weaknesses in online and mobile marketing will vary based on the size of your business and your market niche, but the most prevalent weakness is knowing your market and how to target and engage the best prospects. The next challenge for effective online and mobile marketing is the time resource demands. Success is a result of how you interconnect your online presence, search, social and advertising. Unfortunately, each of these initiatives demands a totally different skill set and a deep knowledge of your business and brand perception.
To build a successful and cost-effective strategy and implementation plan requires a staff with diverse skills or a combination of a limited staff with outsource measurable aspects of your initiatives. There are some effective tools available to help your internal staff to maximize their productivity, but due to the demand for quick and response, relevant posts and personal engagement the process cannot be automated.
The most important elements for your overall success are (1) build your internal communications between management and staff pertaining to your online reputation and brand perception (2) Never commit to an agreement for external services for more than six months (3) All external services must provide a monthly measure of their results (4) Be willing to change with the market trends and demands.
Hope you find this helpful!
The strengths offered by online and mobile marketing are the ability to target by market and individual demographics, create push and pull consumer and customer engagement and most important to measure your level of success so you can dedicate more time and cost to the channels that work best for your business.
The weaknesses in online and mobile marketing will vary based on the size of your business and your market niche, but the most prevalent weakness is knowing your market and how to target and engage the best prospects. The next challenge for effective online and mobile marketing is the time resource demands. Success is a result of how you interconnect your online presence, search, social and advertising. Unfortunately, each of these initiatives demands a totally different skill set and a deep knowledge of your business and brand perception.
The most important elements for your overall success are (1) build your internal communications between management and staff pertaining to your online reputation and brand perception (2) Never commit to an agreement for external services for more than six months (3) All external services must provide a monthly measure of their results (4) Be willing to change with the market trends and demands.
Hope you find this helpful!
Wednesday, June 18, 2014
Online Conversions
The objective of most online marketing is clearly conversions. A conversion may be an online reservation or purchase or someone providing their email address or agreeing to follow or join.
Going forward as online marketing continues to evolve with changes in mobile, video or social, the value of timely and accurate analytics will affect the method you apply as well as your results. I suggest you be careful not to misinterpret benchmarks with the analytics you apply to set your expectations.
As you will see in this video, you should focus your time and resources on knowing your customer and providing the best possible online experience for the customer.
Take a look and share your comments .. http://www.youtube.com/watch?v=AzsogFobyqk#t=14
Going forward as online marketing continues to evolve with changes in mobile, video or social, the value of timely and accurate analytics will affect the method you apply as well as your results. I suggest you be careful not to misinterpret benchmarks with the analytics you apply to set your expectations.
As you will see in this video, you should focus your time and resources on knowing your customer and providing the best possible online experience for the customer.
Take a look and share your comments .. http://www.youtube.com/watch?v=AzsogFobyqk#t=14
Thursday, May 15, 2014
Social Marketing for Businesses
Social media marketing for your business is all about knowing who you are trying to reach with your business posts and responses! Although you want to reach more than one person, your message is directed at one persona or a single profile that matches multiple prospects.
There is a growing number of social monitoring tools for measuring your progress and even more "experts" to train or advise you on how to implement and manage your social marketing. But, unlike traditional marketing with an email blast or a highlighted print listing or a survey, effective social marketing demands daily monitoring, a personalized immediate response to reviews, frequent social and blog posts that relate to your target audience's interests and ongoing analysis integration of multiple social channels.
Effective social marketing for your business is also more than posting responses and promotions, its about pictures and video that relate to your message. If it is a special deal explain the value compared to alternatives, respect the reader with references to how the deal benefits them and throw out general requests or questions to generate a response and the opportunity to have an ongoing relationship.
As we see social marketing evolving within the mobile market, it is also important to maintain a presence on the growing number of apps that find your business via GPS or other geo methods and tools. Also, the reverse is possible whereas you can identify your customer's and potential customer's interests through the use of iBeacons.
To effectively create your brand awareness and build your customer base you need to connect certain aspects of traditional marketing with your online and mobile daily engagement. The most important question for you is whether this can be accomplished internally or is it best to establish your objectives and set key progress indicators then find the right outsourced service(s) who will deliver results at a cost related to those results.
There is a growing number of social monitoring tools for measuring your progress and even more "experts" to train or advise you on how to implement and manage your social marketing. But, unlike traditional marketing with an email blast or a highlighted print listing or a survey, effective social marketing demands daily monitoring, a personalized immediate response to reviews, frequent social and blog posts that relate to your target audience's interests and ongoing analysis integration of multiple social channels.
Effective social marketing for your business is also more than posting responses and promotions, its about pictures and video that relate to your message. If it is a special deal explain the value compared to alternatives, respect the reader with references to how the deal benefits them and throw out general requests or questions to generate a response and the opportunity to have an ongoing relationship.
As we see social marketing evolving within the mobile market, it is also important to maintain a presence on the growing number of apps that find your business via GPS or other geo methods and tools. Also, the reverse is possible whereas you can identify your customer's and potential customer's interests through the use of iBeacons.
To effectively create your brand awareness and build your customer base you need to connect certain aspects of traditional marketing with your online and mobile daily engagement. The most important question for you is whether this can be accomplished internally or is it best to establish your objectives and set key progress indicators then find the right outsourced service(s) who will deliver results at a cost related to those results.
Sunday, April 27, 2014
Solutionz
I have committed TMDynamics to working with Solutionz on their latest new project!
Chicke Fitzgerald, CEO and Founder of Solutionz, and I have known each other for years and have worked together on a variety of consulting projects ranging from lasvegas.com to Innovata LLC.
Chicke is one of the most innovative and creative individuals I've ever known in the travel industry and she is well ahead of the curve in regard to online marketing strategies. I look forward to this new venture and a the project we are developing together along with Roxy Mize, a key member of the Solutionz team.
Visit www.solutionz.com for some details about the company and drop me an email if you think we can help you stay ahead of the rapid and constant changes in the essential strategies and implementation of effective Internet and mobile development.
My focus in working with Chicke is to assure the success of the new TripPlanz service. TripPlanz was created by Chicke and the Solutionz team. This innovative approach to travel search takes the online and mobile shopper to a new level in online search. Today's Internet travel shoppers are forced to shop by where and how they want to travel. TripPlanz offers the ability to search and book travel based on why you travel. Plus, the search capabilities easily accommodate those who travel by other than air.
TripPlanz is a B2B service that fits with all segments of the Health, Life or Event markets. You can search for a specific hospital, golf course or concert or sports event and find the hotels indexed by how close they are to where you want to be and where you are traveling. If you need a rental car or airline reservation these are also available.
www.TripPlanz.com is your "go to place" for planning travel to where you need to be! Let me know if you want to discuss this exciting new venture?
Chicke Fitzgerald, CEO and Founder of Solutionz, and I have known each other for years and have worked together on a variety of consulting projects ranging from lasvegas.com to Innovata LLC.
Chicke is one of the most innovative and creative individuals I've ever known in the travel industry and she is well ahead of the curve in regard to online marketing strategies. I look forward to this new venture and a the project we are developing together along with Roxy Mize, a key member of the Solutionz team.
Visit www.solutionz.com for some details about the company and drop me an email if you think we can help you stay ahead of the rapid and constant changes in the essential strategies and implementation of effective Internet and mobile development.
My focus in working with Chicke is to assure the success of the new TripPlanz service. TripPlanz was created by Chicke and the Solutionz team. This innovative approach to travel search takes the online and mobile shopper to a new level in online search. Today's Internet travel shoppers are forced to shop by where and how they want to travel. TripPlanz offers the ability to search and book travel based on why you travel. Plus, the search capabilities easily accommodate those who travel by other than air.
TripPlanz is a B2B service that fits with all segments of the Health, Life or Event markets. You can search for a specific hospital, golf course or concert or sports event and find the hotels indexed by how close they are to where you want to be and where you are traveling. If you need a rental car or airline reservation these are also available.
www.TripPlanz.com is your "go to place" for planning travel to where you need to be! Let me know if you want to discuss this exciting new venture?
Monday, March 31, 2014
Connect your Content and your Search Marketing to Drive Sales
Your website content is what affects your search rankings and you online sales ratio. The better your search marketing the more website visitors and the more visitors the more sales conversions. Sounds simple, but its not in the very competitive world of Internet hospitality marketing.
Your search engine ranking position (SERP) is a result of many factors including frequent content updates and changes, relevant and high traffic incoming links, source code and the way your content, text, pics and video are presented. So your content marketing and your content strategy have to be interconnected and this includes your mobile website content and search presence.
Start with a strategic plan that sets your goals and priorities, add profiles of your target audience and their demographics and their psychographic characteristics. Determine your budget and allocations for marketing and website management time and costs. Keep in mind "Less is More", so keep it clear and brief so it is easy to apply.
When you have finalized your strategy, its time to implement your content and marketing action plan. Start with a scheduling calendar to set solid times to update content, consider all connectivity and relevance of each keyword; location, brand, current news, specials and more. Balance your expenses with your results. If your results are not going up you may need to text your budget allocations.
Always consider the overall cost of an effective in-house marketing initiative or the cost to outsource. If you outsource your marketing always negotiate a service term based on results!
Your search engine ranking position (SERP) is a result of many factors including frequent content updates and changes, relevant and high traffic incoming links, source code and the way your content, text, pics and video are presented. So your content marketing and your content strategy have to be interconnected and this includes your mobile website content and search presence.
Start with a strategic plan that sets your goals and priorities, add profiles of your target audience and their demographics and their psychographic characteristics. Determine your budget and allocations for marketing and website management time and costs. Keep in mind "Less is More", so keep it clear and brief so it is easy to apply.
When you have finalized your strategy, its time to implement your content and marketing action plan. Start with a scheduling calendar to set solid times to update content, consider all connectivity and relevance of each keyword; location, brand, current news, specials and more. Balance your expenses with your results. If your results are not going up you may need to text your budget allocations.
Always consider the overall cost of an effective in-house marketing initiative or the cost to outsource. If you outsource your marketing always negotiate a service term based on results!
Monday, February 10, 2014
Targeting and Measured Results is the 2014 Online Marketing Matra
How we interconnect our website + mobile + targeting + frequent analysis and reporting is how to succeed in 2014.
(1) Your website must be a visual user experience with less reading and more doing
(2) More than 40% of Google searches come from a mobile device
(3) How you reach mobile consumers is a combination of social networking and advertising
(4) Google+. PPC, Facebook, Twitter and most major marketing channels provide targeting
(5) A weekly or at a minimum a monthly analysis is a good strategy but how you apply these results is critical
Whether your market is B2B or B2C a clear targeted strategy is critical. Here is an interesting interview that addresses the various sources and the elements that are necessary. A combination of targeted search and social marketing can benefit all segments of our economy and your business whether you are a small B&B, a small brand or independent hotel, restaurants or anew B2B service or product. Here is an interesting video that discusses some of the variables that require consideration.
http://www.youtube.com/watch?feature=player_embedded&v=t9ul50t7T2o
(1) Your website must be a visual user experience with less reading and more doing
(2) More than 40% of Google searches come from a mobile device
(3) How you reach mobile consumers is a combination of social networking and advertising
(4) Google+. PPC, Facebook, Twitter and most major marketing channels provide targeting
(5) A weekly or at a minimum a monthly analysis is a good strategy but how you apply these results is critical
Whether your market is B2B or B2C a clear targeted strategy is critical. Here is an interesting interview that addresses the various sources and the elements that are necessary. A combination of targeted search and social marketing can benefit all segments of our economy and your business whether you are a small B&B, a small brand or independent hotel, restaurants or anew B2B service or product. Here is an interesting video that discusses some of the variables that require consideration.
http://www.youtube.com/watch?feature=player_embedded&v=t9ul50t7T2o
Saturday, January 4, 2014
Google Panda and Penquin
If you have your own hotel website, managing your search engine optimization (SEO) is critical. To be successful you need to stay current on Google, Bing and Yahoo algorithm changes. These constant updates affect how you are ranked on the major search engines. Obviously, your position on the search engine affects your business.
You can secure search presence and rankings in a variety of ways, it may be your website, website internal pages, blog and social pages. Successful SEO is a result of the amount of time you commit and the quality of that time. For example, time analyzing your results and updating your site content.
Where is Google going with its algorithm updates? Clearly their focus is on mobile usage, in 2013 40% of Google traffic is coming from mobile phones. In some countries mobile has passed desktop usage. Google is still struggling gain more market share in social. The question is do Facebook likes and +1 influence your search rankings? The answer is not yet, but it is progressing rapidly as an influence based on volume.
The main factor related to Google Penguin, in my opinion, changes how accurate your Google Analytics are, unless you are analyzing pay per click. Under the pretense of security, Google is limiting some of the analytic details.
The key to total online sales is your ability to connect the dots > SEO + PPC + Mobile + Social. Then, be sure to analyze all possible measures to justify your results and to improve your results.
SEO is still an important and critical part of online marketing no matter what the so called experts tell you. What is happening is that Google search is constantly refined to control black hot practices and other unprofessional and negative methods being applied to SEO.
You can secure search presence and rankings in a variety of ways, it may be your website, website internal pages, blog and social pages. Successful SEO is a result of the amount of time you commit and the quality of that time. For example, time analyzing your results and updating your site content.
Where is Google going with its algorithm updates? Clearly their focus is on mobile usage, in 2013 40% of Google traffic is coming from mobile phones. In some countries mobile has passed desktop usage. Google is still struggling gain more market share in social. The question is do Facebook likes and +1 influence your search rankings? The answer is not yet, but it is progressing rapidly as an influence based on volume.
The main factor related to Google Penguin, in my opinion, changes how accurate your Google Analytics are, unless you are analyzing pay per click. Under the pretense of security, Google is limiting some of the analytic details.
 |
| BLOG is a clear asset to your SEO |
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| Link Building is important to your SEO |
The key to total online sales is your ability to connect the dots > SEO + PPC + Mobile + Social. Then, be sure to analyze all possible measures to justify your results and to improve your results.
SEO is still an important and critical part of online marketing no matter what the so called experts tell you. What is happening is that Google search is constantly refined to control black hot practices and other unprofessional and negative methods being applied to SEO.
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