New Facebook Graph Search

Finally Facebook has come forward with its search engine to challenge Google, but in a totally different search graph.  With Facebook Graph Search, the objects we search for aren’t Web pages but instead virtual representations of real world objects: people, places and things. The connections are primarily Facebook Likes. Did such-and-such a person like a particular photo? A particular doctor? A particular restaurant? Those likes are the ties that bind the information in Facebook together.

The pending question is how to integrate or attract people who do not express Likes or share Likes regarding services, places, things and so much more.  For the travel industry, Facebook Graph Search is a combination of TripAdvisor and Facebook.  But the TripAdvisor portion is less validated and limited to a person's likes and relevance to the subject.

Only time will tell ...

2013 Marketing Trends

In 2013 the chatter and about the value of social marketing for businesses will continue.  It should be very clear by now that the buyer and seller relationship is more direct and when managed properly can be extremely effective.

 

The challenge for small hotels and resorts along with other small businesses is the need for constant communications engagement and response to reviews.  Plus, any blog post or comment should have an element of search optimization so the comment will not only address the potential buyers, but it will also add to the optimization of your search engine ranking position.

 

The measures of your success will always depend on consistent growth in your follower audience, but within your audience you will need productive engagement with your Facebook "Talking About", Re-tweets, Blog followers response and Pinterest repinnings.  The new year should be a time for re-evaluating your marketing methods and services.  

Search and Social Connection

I recently viewed a webinar by Revinate regarding their monitoring and reporting service tool.  For hotels, this tool is as essential as WIFI.  This comparison is based on the value of the service for engaging consumers based on reviews and social sentiment comments and the expectation of today's consumers.

As effective as this tool is it does require active usage by the hotel staff and any written response or engagement requires a prompt response, a controlled frequency and text optimization.  The text optimization will help relate your social online content to your organic ranking results.

As we move forward, the link between search engine rankings and your social presence will continue to escalate.  Let us know if we can help?

Hello everyone!

This post is simply to wish everyone a fantastic holiday greeting and best wishes for the holidays.  I hope we have an opportunity to work together in the coming year.  We are always prepared to help you keep your hotel on the best path to capitalize on the rapid evolution search and social online marketing.

The Challenge and the Value of Google + Local for Small Businesses

Check out this great article that summarizes the eveolution and challenges of Google+ Local for small businesses.

http://blog.hubspot.com/blog/tabid/6307/bid/33880/does-google-hate-small-businesses?source=Blog_Email_[Does%20Google%20Hate%20Sma]

Better Google Search Engine Ranking Position

To gain better exposure and rankings on google search for your business, you need a proactive Google Plus business page.  In 2013 Google will be applying a value for the quality of your authorship. 

This ranking score for authorship will relate to content relevance, past posts by the same author, social engagement generated and links generated from the posts.  Your marketing investment is the cost for the right research, quality of your post, post results and consistent growth in followers and engagement.

Lets Connect

When you visit my blog please share a comment or a hello.  Become a follower for some ongoing news and interesting discussions regarding travel, hospitality and aircraft charter news and views.